Paul Wear’s Transformation Is No Crime: Foriz Expands into Swimwear

As the boundaries of activewear continue to blur, pole wear no longer stays confined to the studio. Clothing that has long understood the body’s movements up close naturally turns toward the water. Porriz is one of the most sensorially attuned activewear brands to capture that shift. Launched as a pole-wear label, the brand has recently expanded into swimwear, proposing a new balance between movement and silhouette.

Porriz’s designs begin with lived experience. The day-to-day lives of three generations of women—a mother and two daughters—who have long enjoyed pole dance, Pilates, and swimming form an important backdrop that shaped the brand’s sensibility. Their exacting standards—clothes that don’t squeeze the body too tightly yet define the lines clearly, and fabrics that hold their shape between water and sweat—come from years of accumulated experience.

At the center is “Poinsettia,” the brand’s signature. Made with Italy’s Zeni fabric, Poinsettia is soft yet supportive, highly elastic yet resistant to losing its shape. With moisture-wicking, quick-drying performance and UV protection, the material naturally breaks down the boundary between swimwear and athleisure. It’s clothing that works with the same attitude in the water and on land.

This season, Porriz sharpens its focus on silhouette through a range of designs, including halter necks. Rather than decorative elements, the key lies in forms completed by the body’s lines and movement. Designs aren’t decided in a single stroke; through repeated sketching and revisions, the brand finds the point that feels most natural when worn.

The collection’s rhythm is equally clear. The brand releases products on a refined schedule aligned with the 26 S/S and F/W seasons, and this March it will officially unveil a swimwear line shaped by extensive input from former competitive swimmers. For Porriz, “swimwear” isn’t simply a resort look. It’s closer to a new kind of lifestyle wear—an extension of activewear that carries into everyday life.

Porriz remains a brand that asks questions: How far can activewear expand, and how can functionality and beauty coexist? The answers take shape in designs that never overstate, in resilient materials, and ultimately on a moving body.

Between water and movement.
Porriz is creating its own language at that boundary.